Have you ever been out running errands and noticed one of these?
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Two of them have become familiar because we see these cars zipping around everywhere, all over North America! The others, while parked at the grocery store, movie theater, school parking lot or anywhere else, make us think of familiar products and services, and...
Are you in the kind of business that benefits from participating in trade shows? Trade shows are fun! But they are absolutely a lot of work. They’re a wonderful venue for marketing your products and/or services, getting yourself and your team out there in the community, and making personal contact with people, leading to opportunities for exceptional working relationships.
But how do you get people to STOP and not just walk on past your booth? An eye-catching tradeshow display will do just the trick!
Here are a few dos and don’ts of the trade-show savvy to help keep you and your...
Sometimes when working on our branding plans for business, we’re tempted to tackle everything with a vigorous “I-think-I-can” attitude. Especially entrepreneurial types – you have all the drive and all the work ethic, so adding this one more thing to the list isn’t really a big deal.
Read what one blogger has to say about this growing DIY-graphic design trend in the small-business world, and why it’s not such a great idea: 5thcolor.wordpress.com
If your company’s graphic design looks like the DIY jobs featured at designcertification.org, it’s probably time to...
Do you own or run a business? We do. We know about the ins and outs of trying to drum up business, create a brand, and get the word out about exceptional goods and/or services. We even have a whole section of our operating budget dedicated to it, just like you: advertising.
One of the keys of good advertising is having your business familiar to people, so when they’re looking for the thing that you’re offering them, yours is the business they think of!
We call it “branding.”
So, what if we told you that every time you drive the kids to school or soccer practice, go to the...
Advertising is ubiquitous. It is literally everywhere. We are a consumption-based society that relies on this paradigm to fuel the economy. As decades have passed, advertising has changed. One of the major turning points for humanity has been the evolution of the internet. It is perhaps one of the most significant advances in human history and one that we freely use and take for granted daily. Naturally, advertising has noted how popular a medium the internet has become and has wasted little time in moving to exploit it.
However, there persists the more conventional means of...
Art is an integral part of our culture. From the cave paintings at Lascaux, to Picasso, to modern graphic design, art has enabled communication to take on a great deal more depth than mere words or images. And, whether it is a two-dimensional image or a three-dimensional sculpture, technology has been pivotal in helping to advance the artists’ ability to express.
It is quite exciting to see how graphic design is influenced by emerging technology. Take for instance, designers who use CAD (Computer Assisted Design) programs to create technical drawings for things like architecture or...