Why Decals Continue to Stick Around

The term “decal” is derived from the French word “decalcomania” which was a process for transferring images.  It was invented back in 1750.  So, one could say that decals, most commonly known in this day and age, trace their origins back to the eighteenth century.  Decals have been used for everything and are still very relevant to this day.

They are everywhere.  From bumper stickers to price tags, they have many uses.

Lately, decals have found popularity with car enthusiasts, who apply them to their cars to mimic racers who apply sponsors’ decals to their race cars.

Want to show who you support for president?  A bumper sticker is a great way of doing so.  It also lets people know your other car is a bicycle…or a Millennium Falcon.

Skiers and snowboarders tend to have decals all over the top sheet of their skis or snowboards.  World travelers tend to accumulate a large number of decals on their cars.  Even musicians tend to have decals on guitars, basses, and bass drum heads.

The versatility of decals is also seen in many guerilla marketing movements.  They are a very cost effective way of creating awareness for something.  You can post them virtually anywhere the eyes wander, and there is an added element of cleverness to their placement.

Even something as important as road signs are now made from die cut decals, placed on a reflective backing.  This is a worthwhile change, as it is more cost effective.  The decals can simply be removed if a sign needs to be altered, and a new decal is applied.

The art is in making sure both the decal itself and its purpose stick.  That means using quality materials and an elegant design to convey the information on the surface of the decal well. If you want to get your business message out to many different people, getting some custom decals is a great way to do it.