When it comes to business, tradeshows and consumer fairs are essentially “show and tell” for companies and the general public respectively. It is the latest opportunity to showcase innovation, to improve business by increasing production and sales, generating more demand so that supply can increase.
Although one should never judge a book by its cover, if you are a presenter at a tradeshow or consumer fair, it is incumbent on you to make sure your booths or tradeshow displays attract lots of attention. Typically, the venue will be teeming with merchants who are all vying to increase their orders or move products by enticing consumers to buy. Thus, there is sufficient distraction, which means that you have a limited window to grab someone’s attention.
The primary means of getting someone’s attention is through the visual sense. It has been estimated that roughly 60% of North Americans are visual people. So the way to make inroads is by wowing them with tradeshow displays that feature a good use of the color palette, imagery and video. This is where well thought out branding and marketing initiatives are given a chance to shine. That is also why it is vital to have good caliber presentation materials like banners, graphics and fliers, so that anyone who visits will be impressed with the consistent level of quality and professionalism. The added bonus of word of mouth that will travel around the event can increase the number of visitors to your tradeshow display also.
By generating interest through the aforementioned avenues, the process of initiation of conversation with any visitors to the display is greatly facilitated, so that an associate can provide additional information to further win over prospective clients.